YabYum Seven: Shannon Campbell

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Shannon Campbell with Carlos Santana. All photos courtesy of Shannon Campbell

Who are you and what do you do?

My name is Shannon Campbell. I am a creative director, wardrobe stylist, style reporter and single mom to my amazing 11-year old son Brady.

How did you get your start?

I went to Catholic grade school, first through eighth grade, and had to wear a uniform to school every day. When it came to go to high school, my parents said I could either go to public high school or Catholic high school. I have always had a love for fashion my whole life. I used to babysit and any money I made I would spend on clothes. I opted for public school so I no longer had to wear a uniform.

I spent more time the night before coordinating what I was going to wear to school the next day, than on my homework. Everyone said it was like watching a fashion show every day seeing the outfits I would wear. And did I throw out my clothes after I wore them because I never duplicated the same “look” twice. Its all about mixing and matching, and accessorizing. I didn’t know that I could actually do that for a job!! I went to college at the Fashion Institute of Technology in New York and the rest is history.

Shannon Campbell 02What inspires you?

My son inspires to me to want to be more successful and be a better mom/person every day.

I am also inspired by runway shows and fashion magazines (specially international ones). I could sit at Barnes and Nobles all day just to check out what the latest trends and fashions are.

I am also a big fan of Pinterest to get inspiration and ideas for upcoming shoots.

What do you like about AZ?

I am a big fan of the sunshine. I grew up in the East Coast and spent six years in Manhattan. Cold and grey just isn’t me….and I love that you can literally drive down the street and go to a 5-star resort for a fun day at the pool or staycation.

Also I work a lot in Los Angeles, and Las Vegas so its not a long drive or plane ride if I need to work there for the day. And the cost of living is not nearly as expensive.

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Shannon with Larry Hernandez

Where can we see you(r) work?

You can see me on all the local TV stations talking about fashion trends. But I feel my home is with all the amazing people at Fox 10 News. I am a regular on that channel.

Or also producing, and speaking at fashion shows. I just did a big show with John Jay Van Es from 104.7 kiss FM for his #lovepup charity.

Also I just styled Carlos Santana for his new album that is coming out this month that he collaborated on with his wife Cindy Blackman Santana and the Isley Brothers called Power of Peace for Sony Music.

I also just worked on a music video with Latino Musician Larry Hernandez, and supermodel Sofia Guzman for NBC Universal.

I freelance with many publications so you can see my work in many different magazines. I’ve worked with North Valley Magazine, So Scottsdale, JAVA, Arizona Foothills, Fantasticsmag.com, Gladys Magazine, Ellements Magazine, Vanquish, and Vogue Italia to name a few.

And I also love to style fashion shows, I am up for styling a show for Miami Swim Week in July.

What would you like to accomplish before you die?

I would like to own my own fashion magazine and live on the beach.

What is your mantra?

Its not about the label, its about the look – you don’t have to spend a lot of money to look like a million bucks. Its all about how you accessorize and put the look together.


For more on Shannon Campbell, visit her website.

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Spring Into Summer Fashion Show with JGroup Media for La Isla Brand Swimwear. Brooke Villoine at FORD RBA

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